Paolo Roversi shoots House of Snowball in a twist on playing cards for VOGUE UK April 2012

Ahhh... a sigh of bliss.
Art meets Fashion meets theatre.
This is where House of Snowball belongs.
In the fantasy world of Paolo Roversi.

The Joker's Wild.
A sweet twisted apparition; young ravers and crooked kitch ideas of playing cards - pop culture all merged into one - camden meets disneyland in the queen of hearts palace... featuring 8 bold House of Snowball collars and cuffs.